2.How does you media product represent particular social groups?
A social group is shown in demographics for example, it is class, age, gender, ethnicity, disability and sexuality. We have used different aspects through out our site to reflect the type of people who we want to have interest in our site. We created a survey to help us clarify this; we gave the survey to a range of people of different social groups. One of the questions we asked was “Which of these newspapers do you read?”, with the return of all the surveys we found that 70% said that they read ‘The Sun Newspaper”, most of these people were aged from 20 to 40 years old. This shows that most of these people were working class and middle class people. Another of our questions was “How many children do you have?”, most of the working class and middle class people aged from 20 to 40 had children. This helped us to show the social groups we want to aim our website at, the survey showed we should aim the website at working and middle class people from 20 to 40 as these are the people that have families and want to adopt a dog to add to their family life.
We used the results from the survey to construct different aspects of our website to attract our target audiences attention. We realized that we had to make our website simple but also child friendly so that it stands out to the children and their families. For example, we have used a colour scheme of light blue and light green as these colours are simple and give the website a fun, happy mood. These colours attract children and also make the website seem simple.
The layout of our website is also very simple, to make it easy for the elder generation and also little children to use and to understand, for example, we have a simple navigation bar which show the different pages, it is placed horizontally at the top of the page, which is a typical convention used in many websites.
The style of language we have used is fairly simple to understand, we have also used rhetorical questions such as, “How can you help Paws 4 Thought?” this makes the user think about the question and become curious about the answer, so hopefully this will convince the user to donate to the website.
We have used many photographs through out our website of dogs and puppies. The dogs are almost always looking straight at the camera; this makes the user feel that the dog is looking at them in a sympathetic way. These pictures make families feel sorry for the dogs and make them want to help them by either donating to the charity or adopting one of them. We have got a photo of a dog with its paw hanging down and it looks very cute as it is looking at the camera with its head tilted. This picture will attract any dog lover, especially young children and make them want to help our charity.